Summary: "Applied Screenwriting: How to Write True Scripts for Creative: Commercial Video" by Carey Martin is an insightful guide for aspiring and professional screenwriters. This book provides practical advice on crafting engaging scripts that cater to both creative and commercial video projects. Martin covers essential topics such as story structure, character development, dialogue, and industry standards, offering readers a comprehensive toolkit for success in screenwriting.

Putting a vision on the page for creative and commercial video is harder than it seems, but author Carey Martin explains how to bring these tools to bear in the “work for hire” environment.

Whilst other texts focus on writing the next award winner, this can be out of reach both logistically and financially for many. Instead, readers will learn how to write what they want the eyes of the audience to see and the ears of the audience to hear, in such a way that the Producer and Director can read the creative blueprint and bring that vision to life. The text will walk readers through a focused and practical consideration of the camera, the edit, and the sound design, in addition to a straightforward application of basic story principles. By understanding writing for video as more than creating a recorded play, readers will become more effective screenwriters and, should they wish, Producers and Directors as well.

This book is ideal for students of screenwriting and those writing scripts for message-driven video for corporate, nonprofit, and commercial production.

Editorial Reviews: "An indispensable resource for screenwriters. Martin's expertise and clear guidance make this book a must-read." - Screenwriters' Digest

"Carey Martin's book offers practical, actionable advice for anyone looking to break into commercial screenwriting. Highly recommended." - Film Industry Insider

"A comprehensive and practical guide to screenwriting that bridges the gap between creativity and commercial viability." - Creative Writing Journal

About the Author: Carey Martin is an experienced screenwriter and educator with a successful career in both creative and commercial video production. With years of industry experience, Martin has written for various media platforms and is known for his ability to blend creativity with commercial appeal. He is dedicated to helping aspiring screenwriters develop their skills and achieve their professional goals.